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Google Ads is one of the most effective marketing channels in online marketing. Of course, Google Ads is also interesting for lawyers and law firms. However, many law firms are reluctant to rely on this marketing channel. Too expensive, too inefficient, not the right client requests. And it’s true: Google Ads (and Microsoft Bing) on topics related to legal advice and law firms is relatively expensive.
The broad topic and the associated number of search terms and target groups makes it complex to distinguish relevant search queries from irrelevant ones.
In addition, the search for the right law firm and the right lawyer can take some time. The so-called customer journey can therefore be long and winding, which also does not make it easier to align the advertising campaigns.
In view of these challenges, many law firms still do not really dare to use Google Ads for law firm marketing.
This is a missed opportunity, because if you use Google Ads precisely tailored to the needs of your own law firm, it can be enormously efficient.
We will find your clients in every city for every area of law.
We ensure maximum visibility of your law firm when potential clients are looking for topics and help in your area of law.
Every day many people search Google for a lawyer in your city. Through search engine optimization and placing an ad on Google Ads, you can draw the attention of these potential clients to your law firm and win them over as new clients.
Adapt to the behavior of your clients and be present online at all times.
Search engine optimization is also of great importance in online marketing for lawyers and law firms. We ensure that your law firm’s website is optimally found by Google and that you gain more clients through your law firm’s website.
Every day, thousands of people search Google for a lawyer in their city and area of practice.
By placing an ad on Google Ads, we draw the attention of these potential clients to your law firm when it really counts. At the moment of the search. This is how Google Ads becomes your best channel for client acquisition.
“With Google Ads, your digital advertising will appear on Google at the precise moment a potential client is searching for your area of law and expertise. There is no more efficient way to grow your practice.”
You can put your online client acquisition via Google AdWords for lawyers and law firms in our hands with peace of mind.
For you, clicks are costs that arise with advertising on Google. To keep these costs as low as possible, we optimize your campaign for keywords that generate qualified calls and contact requests.
Due to our focus on lawyers, we know exactly which search terms deliver the best results for the respective area of law. The pool of terms we already use is continuously optimized through analysis of the campaigns and further investigations (so-called “keyword research”).
If you choose us, you will not only receive effective Google AdWords campaigns for your law firm, but also a partner who will help you to understand Google AdWords for lawyers & law firms and the digital marketing world, ongoing information on the competitive situation and helpful tips to increase your website effectiveness.
A successful campaign via Google AdWords for Lawyers & Law Firms requires an understanding of your needs. Our package for supporting AdWords campaigns for lawyers and law firms therefore also includes close personal support.
Optimizing each landing page’s content and layout increases client contact conversions and maximizes the value of the clicks. Conversion rates on PPC ads increase when the landing pages are customized to the ad copy and designed to make it easy for visitors to contact the law firm. The more relevant these pages are to the search query, the more likely they are to capture the conversion. We create the PPC campaigns so that each ad group leads to a relevant landing page, thereby increasing the likelihood of visitors contacting the law firm.
The number of competing campaigns is usually very high for lawyers, as many law firms have recognized the great potential of Google AdWords. In large cities and for search terms from legal areas such as labor or criminal law, click prices of more than five euros are therefore not uncommon.